Advocate Marketing Firm Influitive Raises $30.5 Million in Series B Funding

influitive640Toronto-based advocate marketing company Influitive announced Thursday that it has closed a $30.5 million round of Series B funding led by Georgian Partners.

Other investors include OurCrowd, Atlas Venture, Docomo Capital, BDC Capital IT Venture Fund, and previous investors Hummer Winblad Venture Partners, Illuminate Ventures, Resolute Ventures, Relay Ventures, CommonAngels Ventures and First Round Capital.

Influitive plans to use the funding to continue to expand the advocate marketing category and its platform, AdvocateHub, whole growing through new offerings and global expansion. Simon Chong of Georgian Partners will join Influitive’s Board of Directors.

Mark Organ, CEO and founder of Influitive, commented on the announcement in a press release:

I’m gratified by the enthusiastic response we’ve received from investors that share our excitement for advocacy as the most authentic and effective way for marketers to reach buyers. The team leading this round offers Influitive enormous value beyond the financing. I’m looking forward to tapping into their broad operational and analytical expertise as we scale our business.

Chong described why Influitive is a good partner for the investment:

We share Influitive’s view of a massive market opportunity for business advocacy that is gaining traction every day. For a company at this stage, this management team offers deep experience and operational sophistication. We are looking forward to helping the company grow by delivering exceptional value to their customers.

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