Nike Outduels FIFA Women’s World Cup Canada 2015 Sponsor Adidas on Twitter

Being the sponsor of FIFA Women’s World Cup Canada 2015 didn’t prevent Adidas from seeing rival Nike more than double its tournament-related mentions on Twitter.

According to digital marketing company Amobee Brand Intelligence, Nike’s #NoMaybes campaign–highlighted by the video below, which featured several members of the victorious U.S. Women’s National Team—helped drive it to the top spot.

Nike and Adidas were trailed by Chevrolet (which also produced videos featuring the U.S. stars) and official FIFA sponsors Coca-Cola and Visa.

Amobee Brand Intelligence found that there were 2,875,436 tweets about the Women’s World Cup and the U.S. team in the six hours following its kickoff at 7 p.m. ET Sunday, including 1.08 million with the hashtag #USA, 688,511 with #USWNT, 629,000 about the tournament itself, 120,951 about Carli Lloyd (who scored a hat trick [three goals] in the championship game) and 98,028 with #FIFAWWC.

The company added that there were 571 percent more #USA tweets in the six-hour period around Sunday’s game than during the entire Fourth of July holiday, 1.08 million versus 161,000. And Lloyd generated more Twitter conversation than all 30 Major League Baseball teams combined on Sunday.


The top 10 brands in terms of digital consumption between June 6 and July 5, according to Amobee Brand Intelligence, were:

  • Nike
  • Adidas
  • Chevrolet
  • Coca-Cola
  • Visa
  • Budweiser
  • AT&T
  • Kia Motors
  • Marriott
  • Mondelez International
  • Readers: Did you tweet during Sunday night’s championship game or during FIFA Women’s World Cup Canada 2015 in general?



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