Vimeo Relaunches Cameo Video Creation App on iOS

Vimeo’s video-editing app Cameo, which the company acquired in 2014, has been relaunched as Version 2.0 on iOS in hopes of giving users more freedom when creating and editing their projects. Technically a new app, Cameo offers new features and a focus on video creation and editing, rather than on social networking.

With the new Cameo app, users are given two main options: create a new video or browse their finished videos. New videos can be created without any restrictions on the number of clips or clip length, and users can trim videos to the best moments by manually dragging the beginning and end points for each clip.

Themes are still available, combining visual filters and specific fonts for customizing each project. Users can also add a soundtrack to each film, using a selection of songs within the app. These can be browsed based on featured selections or musical genre.

Cameo

Once each project is complete, users can upload the video directly to Vimeo (either privately or publicly) for sharing around the Web.

In a statement, Andrew Pile, chief technology officer of Vimeo, commented on the new Cameo:

Mobile video creation has skyrocketed over the last few years and while there’s been a number of fun video apps entering the market, none compare to the simplicity and beauty of the all-new Cameo. With today’s unveiling everyone from the professional video creator to the novice video enthusiast has the power to create gorgeous videos on their phones with just a few simple swipes.

Cameo is available to download for free on the iTunes App Store. The app originally launched in October 2013, and included Instagram-like social features and collaborative video creation, which have since been removed.

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