GivingTales has announced the release of its children’s storybook app of the same name. Created in association with goodwill ambassador for UNICEF, Sir Roger Moore, the GivingTales app aims to entertain children with modernized versions of Hans Christian Andersen’s fairy tales, narrated by famous actors and celebrities.
While free to download, GivingTales will donate 30 percent of the app’s revenue from in-app purchases to Unicef UK.
In each illustrated story, children can read along with the narrator thanks to highlighted text on the screen. Stories will progress automatically, and are condensed into a few minutes in length, but readers can pause or return to a previous page at any time.
At launch, Giving Tales features the voice talents of Sir Roger Moore, Ewan McGregor, Stephen Fry and Dame Joan Collins. The app features a single story for free, The Princess and the Pea (narrated by Sir Roger Moore), while additional stories are available for $3.99 each. These include The Emperor’s New Clothes (narrated by Dame Joan Collins), The Little Match Girl (narrated by Ewan McGregor) and The Ugly Duckling (narrated by Stephen Fry).
In a statement, Klaus Lovgreen, chairman of GivingTales, commented:
We’re overwhelmed by the initial support we’ve received, both from the celebrities affiliated with our project, as well as our ongoing relationship with the Unicef UK. Together, we hope to make a difference in the lives of many children around the world.
GivingTales is available to download for free on the iTunes App Store, Google Play and the Windows Phone Store. GivingTales plans to add additional stories and actors to the platform in future updates.