Pinterest Announces Marketing Developer Partners for Ads

In April, Pinterest announced its Marketing Developer Partners program, giving a few companies at launch special access to the site’s platform. Now, Pinterest is opening up its ads application programming interface (API) to select companies.

Pinterest announced that 4C, Adaptly, Ampush, Brand Networks, HYFNKinetic Social, SocialCode and SocialFlow are the first Marketing Developer Partners using the company’s ads API, blogs Pinterest’s Jyri Kidwell:

We selected these partners because they’re building tools that address the immediate needs of Pinterest marketers and share in our vision of creating a better discovery experience for Pinners.

Pinterest is already seeing advertisers enjoy success via Marketing Developer Partners. Lingerie brand Adore Me has seen a 4,000 percent increase in Pinterest-referred revenue after working with 4C.

Adaptly, one of the limited beta partners of Pinterest’s ads API, has used the technology to help clients such as King’s Hawaiian, Framebridge and WedPics. Adaptly was so excited to work with Pinterest that employees created a real-life “pin board.”

Nikhil Sethi, the company’s co-founder and CEO, commented on the news in a blog post:

We are pleased to be partnering with Pinterest on the launch of their MDP Ads API and are excited about the progress we have already made together. We are confident that we have the most robust and powerful software solution for Pinterest advertising.

Ampush has also been using Pinterest’s ads API with clients such as Twice.

Jesse Pujji, Ampush’s CEO and founder, is excited to be part of the program:

Pinterest’s immersive experience and highly engaged, rapidly growing global user base makes it a no-brainer for marketers seeking to grow their businesses. This integration advances our strategy of providing one platform with which the CMO can buy media across mobile first, identity-based, in-feed ad platforms. We can’t wait to unleash our powerful marketing software and unbeatable expertise for customers eager to perform on Pinterest.

James Borow, CPO of Brand Networks, described how this will help clients gain traction on Pinterest:

Pinterest understands the value of incorporating relevant advertising content into the user experience. Pinners are already posting and sharing products that inspire them and branded content can help connect those users with the companies that can bring their ideas to life. Essentially, Pinterest can become a one stop shop for both discovery and purchase. With this new MDP program, Pinterest is leveraging the best partners to help monetize the platform, without sacrificing user experience. We believe that opening the API to partners creates an ecosystem of innovation, to help bring Pinterest to the next level for marketers and consumers.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s